8 Sure-Fire Ways to Improve Your Book—Tips from a New York Times Bestselling Author

This week we have some serious nuts-and-bolts advice from our own Ruth Harris. Ruth learned this stuff from both sides of the editorial desk, as an editor at Bantam & Dell, publisher at Kensington--and as a New York Times bestselling author of women's fiction and thrillers. Since I'm in the middle of editing my new Camilla Randall mystery this week, I'm using these tips right now

Number 8 is the biggest problem for me. It's amazing how many times I say the same thing. Just because your critique group has to be reminded of the plot every week doesn't mean your reader needs a recap in every chapter. Yup. I gotta use that delete button.

And remember Ruth has her own blog now, which provides links to wacky and fascinating news stories that can help jumpstart ideas for your own fiction: Ruth Harris's Blog.

If Ruth doesn't respond to comments in a timely way this week, she may be fighting the effects of the Frankenstorm about to hit the East Coast of the US. Take care, all of you back there in the path of Sandy and her stormy friends!...Anne

8 WAYS TO IMPROVE YOUR BOOK—AND MAKE YOURSELF A BETTER WRITER

by Ruth Harris

I’ve been a professional writer for over four decades. I started out writing cover copy and flap copy at Bantam and Dell, then built a freelance career writing magazine articles. Finally, I graduated to writing paperback original mysteries, then to women’s fiction and eventually to well-reviewed hard cover publication and appearances on the New York Times Bestseller List.

If you like TV's "Revenge" this is for you!

None of it came fast but, over time, I became aware of my bad habits, figured out how to correct them and my books improved. My advantage was that I was an editor and worked with lots of writers, helping them to make their books better & in the process learning more and different ways in which writers undermine their own work.

Their problems and my problems won’t necessarily be your problems but I’m reasonably sure some of my “fixes” will show you how to take your draft and greatly improve its quality.

1. Embrace the power of the delete button. In my experience, cutting almost always makes a book better, more readable, more exciting. I think it was Elmore Leonard who advised taking out all the unnecessary words.

Specifically, that means delete all the spongy, weasely, weak words—you know, the ones that beat around the bush, the ones that don’t get to the point, the ones that aren’t crisp and precise, the ones that drag out a description without adding anything to it except length.

I duplicate my document before I begin so I can go back in case I get too enthusiastic but then I go ahead and cut like a maniac. Even though it seems terrifying, take out everything that doesn’t advance your story or help define your characters. See if the resulting clarity doesn’t vastly improve your book.

Sorry about this, but don’t just kill your darlings. Kill everything that doesn’t move the story forward. Any gems that don’t make the cut can be saved in a “future” file and used in another book where they pull their weight.

2.  Sharpen dialogue. Just as you leave our the um’s and ah’s of real life, leave out chitchat about the weather, the local gossip, the “warming up” before you get to the nitty-gritty.  No one wants to wade through digressions or long speeches that have nothing to do with your story or characters. Ernest Hemingway said that he wrote narrative in long hand but used the typewriter for dialogue—the rat-tat-tat was similar to the speed of talk.

Dialogue should be short and go fast. A scene with dialogue should have lots of white space. Allow your characters to give speeches at your own peril!

3.  Don't confuse the reader. It's "Dick and Jane": notice it’s not "James and Jane" and that’s for a reason. You want to help the reader as much as possible—it’s known as readability—and you’re not doing yourself or your book a favor by screwing up when you name your characters.

Example: The hero is Ken Brady. The heroine is Kathleen Boies. The villain is Kendall Brackner. The names are similar and the initials are identical.

Trust me, you are not enchanting your reader. You are driving him/her crazy, struggling to remember which of the K’s are OK and which aren’t.

Make a list of all the character names in your book and change names and initials wherever they need to be changed. Don’t confuse your reader. A confused reader is an unhappy reader and you know what that means: no repeat sales.

4. Utilize the almighty cliffhanger. The cliffhanger is the secret writer’s key to compelling the reader to turn the page. End every chapter on a note of suspense or irresolution. No exceptions. The reader, dying to know what happens next, will turn the page, will stay up till three AM to finish your book and then the next day tell her/his friends “you have to read it!”

The cliffhanger worked in beginning-of-the-Twentieth-Century weekly movie serials, in soap operas on radio through the 40’s and 50’s and then on TV. The cliffhanger hangs on today, you will find the little buggers right before the commercial break.

The cliffhanger worked then and it works now. Use it.

5. Have a flight plan. I’m a pantser, not a plotter. For me, a detailed outline results in a book that’s DOA. However, I do plan ahead in the form of lists of key scenes, turning points, notes about characters—anything I can think of that will propel the book along.

If outlines work for you, keep using them. But if you’re a pantser, at least begin with your fly zipped and your belt buckled. Let’s call our no-system system a flight plan.

6.  Know your crutch words. Every writer has them. To this day, I use “begin” even though I know better. To this day, I have to go back over my manuscript and get rid of it. Example: “She began to run for the bus” becomes “She ran for the bus.”

Simpler, more direct and more powerful and yet another example of the power of the delete button.

Do you abuse adverbs? A search for ly will ferret them out.

ID your own crutch words, be on the lookout for them and let them know who’s boss.

7.  Know your genre. You wouldn’t join an ice hockey team if you didn’t know how to skate. Ditto, genre. A hard-boiled romance? Really? With lots of tough talk? Dark alleys and gritty industrial setting? Beaucoup cursing? Well, lotsa luck.

Romance, thrillers, horror, romcom—all have conventions and readers expect those conventions to be honored. Disappoint them, and you and your book are toast.

Do your homework and study the genre(s) you work in. Read widely. Keep up with shifts and changes in the genre. Learn what your readers are looking for and be sure you give it to them. If you don’t, you’re wasting their time and your time.

8. Don't repeat yourself. Once is enough. This is a fairly common problem and not always quick or easy to fix because it involves actual thinking. Be on the lookout for places where you convey the same thought two or three times in different words. Usually, this kind of repetition means the writer hasn’t quite thought through what he/she is trying to say.

If you find yourself falling into this trap, you need to do the hard work of clarifying your thoughts and then conveying them clearly.

Decide exactly what you want to say and then say it. Do it right once and you don’t have to do it again

***.

Which one of these tips is most important for your own editing? If you're a pantser, how much of a "flight plan" do you have in writing? 

COMMENTERS: I've had to turn off the Anonymous comments because of a barrage of robospam. It was either that or put the CAPTCHA  back on. If Blogger won't let you comment, email Anne at annerallen dot allen at gmail dot com and I'll post it. 

I'd also like to have people weigh in. Would you rather I turn the "word verification" back on, or keep the anonymous comments blocked? 

BOOK NEWS!!! After a year's wait, Anne's mystery,  THE GATSBY GAME is now in paperback! Only $8.99 on Amazon US and £6.99 on Amazon UK. It's Anne's most critically acclaimed book--and offers a possible solution to a mystery that has been called one of Hollywood's Ten Most Notorious Sex Scandals. It's also available as a $2.99 ebook on all platforms. (link to Barnes and Noble in the sidebar.)

And guys, you don't have to be afraid this is too much of a "shoe novel" for you: "Dead End Follies" reviewer Benoit Lelievre said "I never thought I would have so much fun reading a chick lit novel, but this was great, even for my hardboiled sensibility." Vine reviewer John Williamson said, "Anne R. Allen has really taken mysteries like this to a new level. This is a guaranteed 5-star read that shouldn't be missed.

Opportunity for short fiction and poetry writers: Suzannah at the fantastic Write it Sideways blog is starting a literary journal that looks as if it's going to be a very prestigious venue for your work. She's also looking for editors and other staff (positions that will look fabulous in a query letter.) Find out more about the new literary magazine, COMPOSE at Write it Sideways.

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What if J. K. Rowling had used a Pseudonym? Should Authors Use Different Names for Different Genres?

Update: July 14, 2013.


It seems the critically acclaimed detective novel, The Cuckoo's Calling was written by J.K. Rowling under the pseudonym Robert Galbraith. Here's an article in the Telegraph with details about the new revelation.  It got great reviews, but didn't sell much. But since the revelation, it's zoomed to #1 on the bestseller lists. Here's what Nathan Bransford said.

"...people are missing one of the other important illustrative elements of this story, which is that The Cuckoo's Calling was not a great commercial success. It had sold only 1,500 copies in Britain. Despite all those glowing reviews and being published in a commercial genre, it didn't catch on."

So the pen name got her kudos, but she needed to be J.K. Rowling to make the sales. Branding is all. Looks as if I was right when I wrote this last fall. 


J.K. Rowling, the richest, most successful author on the planet, has been getting some pretty terrible reviews for her new novel, The Casual Vacancy. I won't quote them here. I think the Guardian's dismissal of it as "Mugglemarch" is probably one of the kinder ones.

A number of readers weighed in on The Passive Voice blog about it, and author Mary Sisson left this comment " If I were her I would have released this under a different name. All anyone is going to do is compare the book to Harry Potter, and then get upset because it’s not Harry Potter."

Other commenters agreed, saying things like,"The trouble with writing a series of such staggering success right off the bat is that inevitably everyone will be saying, 'It wasn’t as good as Harry Potter'."

But in the first three weeks, The Casual Vacancy has sold over one million copies.

So what if she had published it under another name, and kept the publishers from leaking her real identity? Would anybody be buying a pricey book with a ho-hum cover, bad formatting, and an unenticing title--from first-time author, Jo Nobody?

Or what if she'd started from scratch with a new identity, querying agents and editors like the rest of us? I haven't read the book, but I did look at the "peek inside" chapters on Amazon. I don't think the opener would have made it past most of those interns who read agents' slush piles these days. She breaks almost every one of the standard rules for novel openers: She's got a "Robinson Crusoe" opener with a lone character getting up in the morning, musing and flashbacking on page one. Then she kills off the P.O.V. character on page two.

Does that mean I won't read it?

Nope. I can't wait to get my hands on it.

Why?

Because she's J. K. Rowling, one of the world's greatest storytellers.

But if I heard the same stuff about Jo Nobody's book? I probably wouldn't bother.

So for me, the J.K. Rowling brand is the reason I'm going to read the book. And I'm pretty sure it's what motivated most of the million-plus buyers.

A pseudonym might have kept Ms. Rowling from getting those scathing reviews, but would it have got her any sales? Would it have kept her from being published at all?

It certainly would have kept The Casual Vacancy from that central spot in my local supermarket--usually reserved for exciting specials on seasonal Oreos and sugary cereal--instead of the back corner where they put their sad little shelf of books, along with the day-old bread and giant bags of dog food.

So what does this all mean for us mere Muggles? Should we use pseudonyms or not?

Lots of popular authors have done it. Stephen King sometimes wrote as Richard Bachman (complete with a phony book jacket photo reputed to be his agent's insurance agent.); Romance goddess Nora Roberts writes thrillers as J.D. Robb, and Dean Wesley Smith and his wife Katheryn K. Rusch write under dozens of pen names between them.

In fact, D.W.S. thinks authors who DON'T use pseudonyms are lazy and egotistical. He gives "not using a pen name" as his seventh way of "Killing Your Sales One Shot at a Time".

In another post, he gives the following reasons for using a pseudonym:  (I've paraphrased here.)

1) You write "too fast" for traditional publishing and you're only allowed one book a year under your current contract.

2) You want your readers know exactly what to expect from your brand (s).

3) Your writing might adversely affect your day job. (You're a youth minister who writes hard-core erotica.)

4) Your sales didn't live up to your publisher's sales expectations. (You've been told you'll never write in this town again.) 

5) You have family issues (You're telling the thinly disguised story of your Uncle Charlie's secret life as a cabaret singer named Chardonnay.)

6) Your real name is Stephen King.

7) You think this book isn't "good enough" for your brand.

8) You're writing work-for-hire in a branded series (Such as a Star Trek novel.)

Reasons #3, #5 and #6 are excellent arguments for writing under a name other than your own, but not for using MULTIPLE pen names.

Reasons #1, #4 and #8 only affect authors who are bound by old-school publishing contracts. These days, if you want to write fast, or don't fulfill your publisher's outsized expectations, you can simply self-publish. You can build on the brand name that you established as a traditionally-published author instead of going back to square one with a new name.

That leaves #2 and #7. Quite frankly, I don't get #7. Going to all the trouble of building a separate brand for a book you aren't proud of makes no sense to me. If the book isn't working, get an editor or collaborator or put the thing in a drawer and mine it for characters and short stories. I have at least a half dozen of them.

So the only compelling reason for MULTIPLE pen names is:

#2: You want to let readers know exactly what to expect when they pick up a book with that name on it.

But I feel you can show genre in other ways, like cover design. And you can put helpful text on there like, "Romantic Suspense by ..." or "A [Sleuth's Name Here] Mystery by..." in your metadata and cover text.

Even Dean Wesley Smith himself admits "sometimes readers will follow across genre lines. Give them the chance on a main website under a main name."

Certainly readers are crossing genre lines with J. K. Rowling. And other successful contemporary authors are luring their readers to cross those boundaries, too. Neil Gaiman writes everything from social satire to MG fantasy—and penned the screen adaptation of Beowulf--all under his own name. Literary prize-winner and Iowa M.F.A. Justin Cronin has recently moved from literary to horror with great success with The Passage.

Writing in multiple genres under one name is not a new idea.

• Carl Sandburg wrote everything from poetry to historical biography to children's stories—all under the same name. 
• Isaac Asimov famously wrote in "every category in the Dewey decimal system." 
• Mary Stewart not only invented contemporary romantic suspense, but wrote some of the best high fantasy ever. 

And it may be that the digital era is changing things back to the way they were in earlier days. J.K. Rowling's success seems to show that brand trumps genre in today's world.

(And it also apparently trumps bad reviews.)

Plus the new publishing paradigm is blurring genre lines. And these days, position in a brick and mortar bookstore isn't the primary factor in selling books--name recognition is.

Writing in The Passive Voice comments on August 6th, epic fantasy author Tom Simon said:

"I’m highly suspicious of that advice about using pseudonyms for different genres; it may only be an artifact of the circumstances in which it originated. All data older than about three years is basically irrelevant to the new publishing model. It may be that the old advice still holds good — but if it does, it will have nothing to do with the original reason behind it. I would be very wary of assuming that the old practice is applicable in the new circumstances."

And: (my bolding.)

"I have not heard that anybody ever got mad because they bought Asimov’s Guide to Shakespeare and thought it was a science fiction novel. But a lot of people bought Asimov’s Guide to Shakespeare who would never have heard of it if it hadn’t been for Asimov’s SF. Note that Asimov built his reputation in the days before chain bookshops and computerized ordering — in other words, before multiple pseudonyms became useful as a way of gaming the system. It may be that the situation nowadays is more like the situation in 1965 than that in 2005."

Echoing his sentiments, author D.G. Sandru said in the same thread:

"Once you’ve got an author brand built, you can take it anywhere….Nowadays in the virtual book store at Amazon, with millions of titles, with millions of author names, for unlimited time, having a different pen name will diffuse your brand name. I’m in the process of writing a paranormal thriller and a true story. What are the chances that people that read my YA Fantasy under D.G. Sandru will find my other two books under two different names? Very slim. I would have to make three marketing efforts for three different names. Or instead of dedicating 100% to one brand name I would dedicate 33% to each pseudo name."

But another successful self-published author is very much in the Dean Wesley Smith camp. Regency romance author Anne Gallagher has recently published her contemporary women's fiction under a new name: Robynne Rand.

I understand her reasoning: her Regency brand is strongly traditional. She might lose readership if Anne Gallagher readers pick up a racy Robynne Rand novel and get offended. The same is true for most authors who write erotica as well as another genre.

Because pseudonyms are working for her, I asked Anne to weigh in on this discussion.

Why I Use Multiple Pen Names

by Anne Gallagher/Robynne Rand

ARA: Why did you decide to write your novels under different names?

AG: I built my "brand" writing Regency romance under Anne Gallagher. I write sweet historicals (no hanky-panky). My romantic women's fiction under Robynne Rand is contemporary with swearing and adult issues. There's a marked difference between the two and I didn't want to offend anyone (my Aunt Elsie comes to mind) if they picked up Remembering You and thought it was going to be a light read like The Lady's Fate.

ARA: Are you finding that marketing yourself as two different people takes more time from your writing than you'd like? Is one name taking more time than the other?

AG: Marketing under either name has always been a problem for me. I don't like tooting my own horn and any kind of promotion/marketing does take away from writing time. Robynne Rand is definitely harder to market. Even though it's still me, Robynne Rand is a newbie author. She doesn't have a huge fan base, (although my reviews are excellent) and I can't bang out books one right after the other like I do with my historicals. In writing historicals, there's a formula (more or less) I can follow. With my contemporaries, they're more complex, involving a deeper character arc. And truthfully, that's really the #1 marketing skill, just keep writing, keep publishing. A fan base will follow.

ARA:What are the benefits of writing under a pseudonym?

AG: If branded correctly, people know what they're getting when they pick up your book. For instance, I love Nora Roberts. I know who she is, what she writes, and I'll read anything by her. I had no idea she was J.D. Robb for about a decade. And though I like her Robb books, I won't go out of my way to buy one. I'm just not into the genre.

When people pick up an Anne Gallagher book, they know it's a Regency with a predictable HEA (Happy Ever After ending--ed.)  I didn't want to confuse people thinking they were getting one thing when it was definitely another.

ARA: Do you have any advice for authors who are trying to decide whether to write under two or more names?

AG: Build your brands differently. Market yourself as two different people. If you look at my Anne Gallagher blog you'll see a lovely young lady reclining on a chaise under a blanket of blossoming trees. All very calming, looking very historical-ish. If you go to my Robynne Rand blog it's totally different, contemporary with a shot of the Mount Hope Bridge in Rhode Island.

And start as soon as you know you've chosen that route. My mistake was not starting the Robynne Rand blog sooner, before the book came out. Or getting on Twitter sooner. Not that Twitter spam sells books, but at least my presence there may have allowed people to get to know me a little better. They might not buy this book, but they might buy the next.

~ 

ARA: I guess I'm lucky to have a muse who pretty much writes in one genre. No matter what I've tried to write in the last three decades, everything turns out to involve murder and mayhem combined with fairly cerebral romantic comedy. When you pick up an Anne R. Allen mystery, you know there will be a screwball romance, some darker literary subtext, and probably at least one villain attacked with a designer shoe.

I suppose Dean Wesley Smith would say I'm just too lazy to write steampunk erotica, space westerns, and techno-thrillers in my spare time. However, this does mean I personally don't have to worry about pen names.

I do understand why Anne/Robynne made her choice. If I were in her shoes, I might have made the same one. But I recommend every author carefully weigh the pros and cons. It takes a crazy amount of work to establish even one brand these days and I'm all about writers keeping their sanity.

Book-buying habits are changing. I think the "different names for different genres" paradigm does belong to old-style publishing. Readers are beginning to "get" the new/old way of doing things.

I think if PEN/Hemingway Award winner Justin Cronin had published his horror novel under a pseudonym, he'd never have got the major ink in the New York Times that sets his work apart from every other vampire novel.

And if Jo Nobody had written The Casual Vacancy, I doubt Ann Patchett would have interviewed her in front of a crowd at Lincoln Center who got so excited that Ms. Patchett said she was "going to have to hand out sedatives."And certainly Jo Nobody wouldn't get to go on the Daily Show and convince Jon Stewart that the U.S. needs a monarch.

And I doubt she'd be working on her second million in sales in less than a month.

Personally, I'd rather tough out the bad reviews than give up the perks of an established brand. (Even if my brand doesn't quite have J. K. Rowling's clout.) But I'd love to hear from writers on both sides of the question in the comments.

Do you write under multiple names? Do you think it's worth multiplying your marketing work in order to keep from offending some readers? Have you written in different genres under the same name? What kind of results did you have? Do you know of other authors who have written in multiple genres with the same name?

99 cents for limited time!

BOOK NEWS: For some reason unknown to me or my publisher, Amazon AND Barnes and Noble have chosen to reduce the price of my first Camilla Randall mystery, THE BEST REVENGE, to 99 cents. Practically FREE! So if you've wanted to check out one of my rom-com mysteries and you like a bargain--here's a chance to grab one cheap. you can find it on Amazon US , Amazon UK, and Barnes and Noble. Somehow it seems to have disappeared from Kobo. The ways of the Webz are mysterious indeed. But we will be trying to raise the price back to $2.99, so grab it while you can.

I WILL BE ON THE RADIO on Thursday evening, October 25th, 8 PM Pacific Time, talking with award-winning author Elaine Raco Chase on Triangle Variety Radio. Just click on the Triangle link and listen on your computer. I'll be talking about the real-life Hollywood mystery behind my mystery novel, THE GATSBY GAME, which is supposed to finally be available in paper this week. It isn't yet, and nobody knows what the hold-up is, but I've seen the proof and it's very nicely done. But as I said, the ways of the Webz are a mystery to us all...

If you're having trouble commenting, email me your comment at annerallen dot allen at gmail dot com and I'll post it. I've had to block anonymous comments for a bit. I was getting over 1000 anon. spam comments a day and even though they didn't make it onto the blog, they were all landing in my email box. I was getting carpal tunnel syndrome deleting them all.

Also email me if you'd like to subscribe. It looked as if Feedburner was working for a while, but now it's on the fritz again.

Next week: Ruth Harris will give us 8 super-useful tips for improving your book. A must-read.

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Beware the Seven Deadly Writing Scams

We first ran into Lila Moore's scam-alerts at The Passive Voice. We visited her new watchdog site, PopularSoda.com and were impressed with all her savvy advice. Indie publishing has generated lots of new money-wasters and scams. Popular Soda adds an indie-focused viewpoint to other author-advocate voices like Writer Beware and Preditors and Editors. Whether you're traditionally published or indie, the following tips can help you avoid wasting your money, creative property, and time. 

Seven Deadly Scams

by Lila Moore

These days, writers face a range of scams from mildly annoying to lethal. Deadly scams are ones which can destroy your bank account, your credibility, or your ability to profit from your work. Not all of these scams are perpetrated solely by malicious outsiders: some of these scams only work because the authors themselves are complicit and some of these scams are perpetrated by the authors themselves.

Here are the Seven Deadly Scams-- and how to avoid them.

1. Investing in Internet Points

Internet points can be anything from fake Twitter followers to a bump in your Klout score to more incoming links, or even paying to publish your work on a website highly ranked by Alexa  To be clear, these are not things which encourage audience participation or even simulate the appearance of it. These are simply number bumps.

So what's so bad about this? It's backwards. Why would you pay for the appearance of engagement instead of actually engaging your audience? 

You're spending real money to fill a stadium with cardboard cutouts. 

An inflated number of Twitter followers does not create an equal increase in sales. A higher Klout score does not upgrade your level of fan devotion. It is mistaking the menu for the meal. The numbers don't really matter: readers do. And if you're providing value, connections, and fun for your audience, the numbers will follow.

2. Paying for Fake Book Reviews

There's been a lot of discussion about paid positive reviews since the NY Times' "The Best Book Reviews Money Can Buy".  For me, part of the shock was realizing that fake reviews can and have been effective. 

Positive, paid-for reviews worked for top-selling authors like John Locke. As a beginning author, you don't have the luxury of millions of sales and hundreds of fans. Being exposed for scam reviews can quickly catapult you into ebook notoriety.

Your career might benefit from the scandal. Or it may take a dive and never recover.

Using fake reviews can kill off your credibility quickly*, and you’ll also lose the perks of real feedback: readers get a full understanding of your work, and you, as a writer, benefit from new opinions on your writing.

It doesn't make sense from a moral standpoint, but it also doesn't make sense from a monetary perspective. 

Positive reviews are expensive (they can be $100 each!) and there's no guarantee that you'll recoup the cost in sales. Take that money and put it towards editing, or a trip to a writing conference, or creative writing classes at a local college. Investing in yourself will help you grow as a writer; paying for positive book reviews only guarantees growing the reviewer's bank account.

(*Editor's note: Lila has a great post today with examples of real scam reviews and how to spot them. Also note: paying for negative reviews of "rival" authors is even worse. It's not just morally reprehensible but can destroy your career if you're found out. Beware ALL review mills.) 

3. Giving Away First Rights for a Cheap Prize

Writers (or anyone, really) can be dazzled by flashy graphics and promises of publication, monetary prizes, and the glory of winning an award. However, you need to make sure the award is worth winning. Prizes can range from simple publication on a website to a thousand-book print run. That print run sounds like a pretty good prize. The shout-out on the website is not.

Here's why: First rights are incredibly important in publishing. Many large publications will not accept work that has already been published elsewhere, and a post on a blog counts as "elsewhere". If you're entering a contest or submitting to a publication, you need to be okay if that story never garners anything more than a token payment (if that) and an appearance in an unknown journal.

This seems pretty above-ground, so where does the scam fit in? First, some companies are intentionally misleading about what rights they are using. They may claim you will retain all rights to your work. This is impossible: you cannot be published and still retain first rights to the writing. Some journals have both print and electronic editions, which effectively means you're giving up both first rights and first electronic rights in one go. Some publications request all rights, which means you can never again profit from the piece and the publishing company will own it. Despite this, certain publications use overblown rhetoric to persuade you to sign over your rights for a few shekels and a smile. 

Be smart. There's no downside for the publisher here: they can continue to profit from books, back issues, anthologies, and website traffic while giving up virtually nothing. Make sure you know exactly what you're giving up and what that means for the future. Aim your sights high and readjust a little lower if you're not getting any hits; don't start at the bottom and hope to climb to the top by....

4. Crowing about Cockamamie Credentials

Let's say a website calls itself innovative and groundbreaking, and claims to be one of the best places to publish. Let's say you fall for the slick marketing and submit. And let's say you get in, and let's say you put this credential in your official author biography.

What does that credential get you? If you're lucky, you might gain some respect and publicity. If you're not, you might end up worse off than if you never mentioned it. Flaunting credentials from an untrustworthy publication will make you look green at best. At worst, you'll signal to editors of established journals that you didn't research past publications before submitting, and there's no reason to believe you researched their publication, either.

Take a tailored approach to finding a suitable publisher: google the name of the publication with the word 'scam', read a few back issues, and look at the benefits to publishing there(avoiding Scam Number Three). If it seems like a good fit, then full steam ahead! But it's not worth winning space in an obscure journal just to see your name somewhere.

Some writers submit to these new or nameless publications because they simply want to take what they can get. But this exposes a logical inconsistency: If this is your best work, why aren't you submitting it to major, established, or reputable publications?

If it's not your best work, why are you-- 

1) not trying to improve it? 

2) attaching your name to writing which doesn't accurately represent your abilities?

5. Pyramid Scheme Publications

Pyramid scheme publications are an interesting case, both because they've found a new form recently, and because they're not technically doing anything wrong. In the old model, like the well-known poetry.com scam, all submissions were accepted for publication. However, you'd have to pay for the book, for the inclusion of your biography, for a certificate, and for copies for family and friends. The scammer banked on your ignorance of the scam.

In the new model of pyramid scheme publications, they're still after your money, but more than that, they want your assistance in building credibility. Here's how it works:

They promise tons of exposure (but usually little to no pay) for publication in their new venture. Reviews are mostly positive, so you submit. Once you're accepted, you buy the issue and send the link to your loved ones. After all, it's only a few dollars. Because of your acceptance, you leave more positive reviews.

So where's the scam? The positive reviews were written by people just like you: writers with a vested interest in seeing the publication succeed, not independent readers who enjoy the content. When you encourage your friends and family to each drop a few dollars on the electronic version, you artificially inflate its sales figures, contributing to the revenue without seeing any benefit yourself.

To be sure, there are certainly reputable publications* which have strong marketing components and happy authors. But there is a world of difference between a publisher's selling books based on content and a company's relying on a growing stable of newbie authors to hawk the product like Cutco knives salesmen .

Before submitting, Google around and try to answer this question: is the publication praised by unbiased, independent readers or is it kept aloft by the efforts of naive new authors in a writing round-robin?

*Editor's Note  I want to expand on what Lila says about REPUTABLE anthologies. Donating a free story to certain anthologies can be very much to your advantage. Charity anthologies, like the Indie Chicks Anthologies and the Literary Lab anthologies  can offer great opportunities. Nobody makes money on these and all proceeds are donated to a specific charity, but they can be fantastic showcases for your work. Showcase anthologies can also be put together by author collectives or small publishers. If you're a beginning writer and some well-known authors are contributing to the same anthology, this can be a great way of reaching a much wider audience

6. Paying for Poor Publicity

There are sites which charge thousands for ebook marketing with no discernible result. These online marketing efforts can usually be grouped into three categories:

1) high prices for free services, 

2) poorly targeted marketing efforts

3) spam activities. 

Let's go in order:

There are many, many ways to promote yourself for free online. 

• You can send out press releases to free databases. 
• You can create social media accounts to make connections and promote yourself. 
• You can ask book review blogs to take a look at your work. 

You can pay to have those things done, of course, but make sure you're not paying hundreds of dollars for someone else to upload your press release to those free databases.

Additionally, it doesn't make sense to pay to market yourself on Twitter if you have no intention of going back on Twitter once your publicity stint is over.

Poorly targeted marketing efforts tie back into the previous scam: You don't want to market to other authors. Unless you're selling a book of writing advice, other authors are not your optimal audience. Not only are they in the same boat, they might be in a different genre. 

Tweet-blasting your romance novel will not help if you're not reaching any romance readers. Some marketers promise exposure on dozens of blogs. Quality outranks quantity here.

A horror novel which gets a nod from a popular horror site will probably fare better than a horror novel mentioned on two dozen pet, beauty, or health food blogs (unless you're writing about a supermodel who rescues kittens and turns them into protein shakes). (I'm totally reading that book!--ed.)

Any of the above actions can be considered spammy if they're poorly executed. You might not have control over the delivery, frequency, or placement of ads. If a reader keeps getting unwanted information and ads about your book, they're going to start associating YOU with spam, even if you're not the one sending it out.

7. Indiscriminately Working for Free

Publications which expect free work are sometime snarkily called "for-the-luv" businesses. In the most malicious cases, a business-minded individual finds free workers by appealing to the authors' Higher Calling and Pursuit of their Personal Truth. It's fine to have such a lofty view of writing, but like I've said before, if you want to make money from writing, you have to treat it like a business.

And that means writing for free strategically.

As you may have noticed, this is a guest post. I wrote this for free. However, I only turned up on Anne's radar after my guest post on Duolit was picked up by The Passive Voice. Part strategic. Part luck. Part good writing, and part good timing.

So what's the benefit for me if I guest post for Anne? First, I'm making a connection with a real person. And yes, I will probably get some Internet points for this. But the connection came first. This is actual engagement, the meat and potatoes to fake Internet points' Diet Coke.

Internet points aren't the only previous Scams related to working for free. Low-budget startup publications also seem to think that free work is a fair trade for seeing your name on their site. Taking an internship at a reputable publication can benefit your career. It doesn't have to be a Big Six publisher-- even a respected regional publisher or local newspaper can net you some contacts and meaningful work experience. But that brand-new, non-paying, no-name publication that wants you to write and sign over the rights for five articles before letting you know if you got the job?

Hell no.

Another Editorial note: If you're going the traditional route, be aware the old traditional scams are still out there. Here's my post on how to avoid bogus agents who prey on authors who are trying to break into traditional publishing. 

Lila Moore is a freelance writer and copy editor based in New Orleans. She has copy-edited a wide range of materials, from national advertising campaigns to cookbooks. Besides her passion for editing, Lila loves ebooks and founded PopularSoda.com to encourage professionalism and high standards in self-publishing. Lila previously blogged about writing-related scams for Duolit. And on the Passive Voice  

NEWS! On Monday, October 15th, Anne will be visiting the Readers Guide to E-Publishing site (RG2E).  She'll be talking about the setting of her sp-o-o-o-o-ky comic mystery, GHOSTWRITERS IN THE SKY,--the Santa Ynez mountains of California (AKA Sideways Wine Country.)

What about you, scriveners? Have you run into any of these scams? Do you have other scams to report? Can you offer any exceptions to these rules like the charity anthology?

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NaNoWriMo—Should You Join in the Silliness? 9 Reasons to Consider it.

First: full disclosure—I've never NaNo'ed. I'm a slo-o-o-w writer. My editor despairs. I've got a new Camilla Randall mystery due in November (No Place Like Home) which I've been working on for a year and haven't finished yet. (Yes, I've been writing, editing and launching six other books and two anthologies during the same year, but it's still not a great record. I write slow. I also read slow and blog slow. I even live in a place called SLO-town. )

But the world rewards fast writers. Look at Nora Roberts and James Patterson, who seem to turn out books at the rate Mrs. Smith produces pies.

Plus, even if you're fundamentally a slowpoke like me, NaNo is a great way to push through your blocks and self-doubt and get that novel out of your head and onto the page.

For the uninitiated: NaNoWriMo is the National Novel Writing Month project. Started in 1999 by a young San Franciscan named Chris Baty—and 21 of his verbally ambitious friends—it challenges you to write a complete novel in a month. That month is November. Last year over 250,000 writers—called “WriMos”—joined in the merriment.

Entering the contest—now run by Mr. Baty’s non-profit outfit, the Office of Letters and Light—is free. Anybody who finishes 50,000 words by midnight November 30th is a winner. No prize but a badge for your blog--and I think there are Tee-shirts you can buy this year--but completion of your novel is its own reward.

To enter, you register at NaNoWriMo's site so you can have your word count verified at the end of the month, and on November 1, start writing. It doesn't cost a thing.

But…don’t they write a lot of crapola?

Yup. And that’s the point.

It’s all about creating that awful first draft.

As Anne LaMotte wrote in her classic book for writers, Bird by Bird, “the only way [most writers] can get anything done at all is to write really, really, really shitty first drafts.”

NaNoWriMo forces you to get that dung onto the page.

Here are some benefits.

1) No time to agonize over your first chapter. You’ve read endless carping on blogs like this one about how the first chapter has to hook the reader, introduce all the major themes and plot elements, begin with the world’s most exciting sentence, etc. But when you’re writing your first draft, none of that matters. You’re introducing yourself to your characters and their world. You can worry about your reader when you start editing next January.

2) No frittering away time on research. If you’re one of those writers who has procrastinated for years, piling up reams of historical and biographical detail, this is your chance to actually write the *&%! book.

The truth is most of those details would bore the reader silly if you actually put them in your novel, anyway. You’re better off writing the book first and figuring out later whether your reader needs to know what they used for toilet paper in 13th century Scotland or what kind of underpants to put on Genghis Khan.

3) No time to censor yourself. You can’t afford to agonize over whether your brother–in-law/former teacher/ex-girlfriend will recognize him/herself. Or if your mom will find out you weren’t really at band camp that summer when you and your buddies took the road trip to Cabo. Besides you’ll be amazed how characters/situations inspired by real life take off on their own and create an alternate reality. And excuse me, when did your brother-in-law ever read a book anyway?

4) You won’t be tempted to save your best ideas for later. New writers are often terrified they’ll run out of ideas. But it’s amazing how many more will show up once you’re in the zone.

I recently read some great advice for writers in an article in Glimmer Train from author Josh Swiller: "Kitchen sink that first draft. Throw every damn thing in there. If you aren't sure something belongs, if you aren't even remotely clear what the point of a certain tangent is—in it goes. It can help to do this draft with pen and paper, in poor handwriting, so you can't be eying and judging what you've put down as you go along."

5) You’ll give up trying to control the process. If the story goes somewhere you didn’t expect it to go, or you can’t stick to your outline, you’ll have to run with it. When your muse is talking, you can’t take the chance of pissing her off for even a couple of days.

6) You’ll have a great excuse for skipping the family Thanksgiving with all those relatives whose politics make you despair for the future of the human race.

7) It’s fun—and a great way to meet other writers all over the world. Look in the NaNo website forums for online and in-person discussions and groups. More than 650 regional volunteers in more than 60 countries will hold write-ins, hosting writers in coffee shops,bookstores, and libraries. Write-ins offer a supportive environment, turning the usually solitary act of writing into a community experience.

8) Lots of very good writers do it. This week GalleyCat reported that 90+Books began as NaNoWriMo projects including Water for Elephants by Sara Gruen, The Night Circus by Erin Morgenstern, and Cinder by Marissa Meyer: all #1 NYT Best Sellers.

9) You'll get pep talks from famous writers Not only will successful WriMos like Marissa Meyer be standing by to cheer you on, but this year they've enlisted the likes of Nick Hornby and Lemony Snicket to give you helpful tips to keep you on track and pounding out those words.

If you decide to jump into the craziness, here are the NaNoWriMo rules:

Register at NaNoWriMo.Org before November 1

• Write a novel (in any language) 50,000+ words long between November 1 and November 30. “Novel” is loosely defined. They say “If you consider the book you're writing a novel, we consider it a novel too!”
• Start from scratch. Previously written outlines & character sketches are OK—and highly recommended—but this can’t be a work already in progress to be an official NaNo novel
• Be the sole author. Although you can use the occasional quotation, you can't use other people's words, even if they're out of copyright. No collaborations allowed.
• Write more than one word. No repeating the same one 50,000 times.
• Upload your novel for word-count validation to the site between November 25 and November 30.

Chances are pretty good you aren’t going to write a polished, publishable novel in four weeks (although Charles Dickens is said to have written A Christmas Carol in six, four of which were in November, so there’s some precedent.)

But PLEASE don’t start querying agents or throw that puppy up on Amazon or Smashwords until you do a serious, in-depth revision. You’ll just add to the "tsunami of crap" self-pub-haters rant about, and/or you'll make agents and editors and their overburdened interns extremely cranky.

Oh, and if you are going the traditional publishing route, it’s not wise to reveal that the book began at NaNo—at least not in your initial query. Unfortunately, a lot of participants send off the unedited crapola.

Also, most publishers won’t look at a novel of less than 70,000 words, so even the Chuck Dickenses among you will have further work to do.

NaNoWriMo is now entering its 14th year and has become a respected institution in the writing community. GalleyCat is promoting it with a fun pre-NaNoWriMo contest.

There's also now a NaNo for kids and a Camp NaNoWriMo for people who have more writing time in the summer, and a super-posh one-nightwriting-marathon party in San Francisco and all manner of tee shirts, mugs, and other fun NaNo paraphernalia.

Last year 36,843 writers crossed the 50K finish line by midnight on November 30th, thus "entering into the annals of NaNoWriMo superstardom forever."

So if you have a book in your head, some spare time (and a very understanding family) you just might become one of those superstars this year!

For some tips on overcoming your blocks and getting that book out no matter what, you might want read this helpful and funny post by Delilah S. Dawson on how to barf a book.

So how about you, scriveners? Are you NaNo-ing this year? How much prep will you do? Have you ever "won" at NaNo? Have you tried and failed miserably, as I'd be sure to do? Did you fail miserably but still manage to get some good writing out of it? Do you think the whole thing is a bunch of batty San Francisco nonsense? (Sorry. I had to do the Baty/Batty thing somewhere. Old puns never die.)

Next week we're going to have a great post by Lila Moore from the watchdog site PopularSoda.com. She's going to tell us about "Seven Deadly Scams" being perpetrated on writers in this new publishing era. She's written about writing scams on Duolit and the Passive Voice, and provides warnings that all writers need to read. 

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An Awesome Award—Plus The Story that Took 50 Years to Write: an Interview with Michael Harris

Ruth and I are totally jazzed to announce that this blog has been named one of the Top 50 Blogs for Writers by Tribal Messenger Daily. To be up there with Konrath, Kristen Lamb, and Jane Friedman is an amazing honor. Here's what they said:

One stimulating blog, two of the most prolific digital and print authors of today– that’s the Anne R. Allen Blog with Ruth Harris. Together, they make time to impart their successful writing and publishing techniques with other budding writers. This blog is replete with industry updates and other information that will make writing in the digital age easier– although not without hard work– and more successful than most. Anne Allen is the author of five comic mysteries while Ruth Harris is a New York Times bestselling author and former editor. In this blog they take turns in sharing what helpful tips and updates they have to fellow writers.

So: A great big THANK YOU to the folks at Tribal Messenger Daily!!

When I spoke at the Central Coast Writers' Conference last weekend, somebody asked me why this blog has taken off when most don't. I didn't have an answer for her. Why does one blog or book take off when other great ones don't?

Nobody knows.

All we can tell you is that making money from writing—whether it's for a book or a blog—is tough, so don't do it if it's not fun. Writing has to be done for the love of the process.

My post last week produced some thoughtful comments on the Kindleboards about whether authors should blog at all. Blogging certainly doesn't generate direct sales. But it does raise your overall profile if you do it regularly.

This week in a great post asking "Would Hemingway Blog?" Social media guru Kristen Lamb said "blogging is probably the ONLY form of social media that 1) draws from a writer’s strengths and 2) doesn’t try to fundamentally change our personality."

That change in personality thing is what happens to me on Facebook and Twitter, where I feel I have to pretend to be an adolescent. Here Ruth and I get to be grown-ups. Maybe that's why this blog works. 

That and the fact that we have such awesome readers. Thank you all!!

Speaking of grown-ups, we have a fascinating piece for you today on writing memoir. Michael Harris put off writing his story for longer than most of you have been alive. But it was a story he knew had to be told—about nuclear testing in the 1950s—and the horrors those tests created. He wrote about the experience at the time—smuggling manuscript pages from the secret test site at great risk (and this was in the days when there weren't even Xerox machines to back up your work.) But the book didn't come together for half a century. He'll tell you why.

Agents tell us memoir is the toughest genre to sell. It's also the toughest genre to write. It involves revisiting the most difficult scenes of your own past. Today we interview Mr. Harris and ask him about that process.

I find his last tip especially interesting: a third person omniscient voice can give you control over a shocking story. I usually advise against using omniscient voice, but in nonfiction, it can give you distance and authority.

Reliving Trauma in Memoir: Offering the Real Truth Vs. Fictionalizing Your Own History 

...an interview with Michael Harris 

Ruth Harris and Michael Harris

Q. As a young Army draftee you were sent to the island of Eniwetok in the South Pacific during the U.S. H-bomb tests in 1956. What made you want to write about an experience that you’ve told me was very difficult?

M.H. I knew at the time that I was witnessing an important slice of American history at the Pacific Proving Ground during Operation Redwing. I wrote about the experience while I was still there, and a friend who left the island before I did "smuggled" the manuscript back to the States for me.

Q. Why did your friend have to smuggle out your manuscript?

M.H. Eniwetok was a security post. There were signs everywhere impressing on us that the work going on (I mopped floors, typed and filed requisitions and wrote movie reviews for the island newspaper: All The News That Fits We Print) was Top Secret. “What you do here, what you see here, what you hear here, when you leave here, leave it here.”

I was afraid they would confiscate the manuscript if they found it. My friend concealed the pages in the clothing in his luggage and luckily they weren’t discovered. When he got back to the States, he mailed it to my father.

Q. What happened when you got home?

M.H. When I read it, I was dissatisfied. In order to avoid disclosing classified information, I had written about my year as a novel — and left out too much. I wanted to rewrite the book, but I also wanted to forget what I had seen and experienced, a common response among veterans. I was happy to be home and I was determined to get on with my life.

Ten years later, I wrote a new version of my H-bomb year, once again as a novel. This too was a failure. I was using "fiction" not just to follow security regulations but to avoid the truth — I was also leaving out unclassified material.

1. I blocked out the anger and frustration I felt about the life-threatening incompetence I observed in the officers in charge.

2. I buried the fears that my health had been damaged and that my life was going to be cut short by my exposure to radiation.

3. I shrank from the lies I had been told about our safety (“There will never be any fallout on this island!”) and tried to forget the deadly mistakes, some of which led to radiation sickness and worse. I tried to forget the three-eyed fish swimming in the lagoon. And the men whose toenails glowed in the dark.

4. I was reluctant to confront a deeply disturbing personal incident — the only doctor on the all-male island (the man most responsible for our well-being) tried to force me into a sexual relationship and took vengeance when I refused.

Q. How did you come to terms with your experience?

M.H. My perspective gradually changed in the years after I married Ruth. An editor and best-selling novelist, she read what I had written and, in conversations with her, I began to remember what I had tried to forget:

1. We were told we had to wear high density goggles during the tests to avoid losing our sight but the shipment of goggles never arrived — the requisition was cancelled to make room for new furniture for the colonel's house.

2. We were told we had to stand with our backs to the blast — again to prevent blindness. But the first H-bomb ever dropped from a plane missed its target, and the detonation took place in front of us and our unprotected eyes.

3. Servicemen were sent to Ground Zero soon after Zero Hour wearing only shorts and sneakers and worked side by side with scientists dressed in RadSafe suits. The exposed military men developed severe radiation burns — and many died.

Using these memories, I wrote a new version — one that a number of editors admired — but wanted me to recast as a memoir. Once again I started over, but by now decades had passed. I had changed and certain important external realities had changed.

1. Top Secret documents about Operation Redwing were now declassified. I learned new details about the test known as Tewa: the fallout lasted for three days and the radiation levels exceeded 3.9 Roentgens, the MPE (maximum permissible exposure). Three ships were rushed to Eniwetok to evacuate personnel but were ordered back after the military raised the MPE to 7. That, they reasoned, made everyone safe.

2. I was finally able to confront my memory of the Eniwetok doctor and relate the incident to a long-repressed episode of sexual abuse in my childhood.

3. I made contact with other atomic veterans, some of whom I had known on Eniwetok. They told me about their own experiences and in some cases sent me copies of letters written to their families during the tests. As we talked, we also laughed: about officers who claimed Eniwetok was a one year paid vacation; about the officer who guarded the daily island newspaper by deleting "pinko propaganda," including a speech by President Eisenhower.

4. Finally Ruth, who by now knew the material almost as well as I did, was at my side and on my side, providing crucial input and detailed editing expertise.

I was finally able to pull all the strands together. I had overcome the anger, the self-pity and the knowledge that I and the men who served with me had been used as guinea pigs. At last I could understand my nuclear year in its many dimensions and capture the tragedy and the black humor that came along with 17 H-bomb explosions. After 50 years, I was able write the book I had wanted to in the beginning.

Q. Do you have any advice for someone who’s thinking of writing a memoir?

M.H. 1. Make sure you have enough distance from the experience so you have perspective on what happened. Sometimes it’s obvious right away as in my once-in-a-life moment of meeting the Beatles at the airport. The facts themselves tell the story and being objective is a matter of reporting. Exposure to radiation—anger, terror, incredulity—are powerful emotions that take time to process.

2. Figure out how to use (or keep away) from your own intense feelings. In the case of the H-Bomb tests, anger and self-pity were emotions to stay away from. So was the hope of somehow getting “revenge.”

3. Voice/Point of view. Sometimes the unexpected works:

• Finding humor in a tragic situation: military incompetence in planning the H-Bomb tests.
• A third person omniscient narrative can be surprisingly effective if shocking facts are related in an understated way.

4. Figure out (by trial and error) how much or how little of yourself you want to reveal.

How about you, scriveners? Have you had to confront personal trauma in order to write a story you know needs to be told. Did you fictionalize it, or try to tell the whole truth and nothing but the truth? Do you think you're at the point where you can laugh at it the way Michael has? Ruth Harris will respond to your comments below. And don't forget, now Ruth has her own blog with daily links to fascinating articles. 

Michael's memoir The Atomic Times is available on Amazon .

SHOCKING, FUNNY, SAD, RAUNCHY!   Catch-22 with radiation!   Area 51 meets Dr. Strangelove!

"A gripping memoir leavened by humor, loyalty and pride of accomplishment. A tribute to the resilience, courage and patriotism of the American soldier." Henry Kissinger

An entertaining read in the bloodline of Catch-22, Harris achieves the oddest of victories: a funny, optimistic story about the H-bomb."
Publisher's Weekly

"Brilliantly conceived, elegantly rendered and persuasively authentic."
Robert B. Parker, bestselling author of the Spenser and Jesse Stone series

Attention Email Subscribers! Feedburner is apparently no longer sending emails to many people subscribed to this blog. (Does anybody out there know what really happened to Feedburner? I hear so many conflicting stories.) Until I can figure out how to get a new email service to work on a Blogger blog, I'm making a list manually. So if you'd like to get notifications of new blogposts, and Feedburner has let you down, just send me an email at annerallen at yahoo dot com. I will put you on my list of personal blogfriends and send you a notice when the Sunday blogpost is up. (I promise not to spam you with anything else.)

Also Short Story Writers! I don't usually plug magazines here, but since I keep telling you how you should be writing short fiction, I thought I should tell you about a no-entry-fee contest that sounds like a great opportunity:

And We Were Hungry, a New Literary and Arts Online Magazine, Announces Inaugural Short Story Contest. 

Four winning writers will share prize fund of $5,000 and publication in the inaugural Winter 2013 issue. Contest writing theme is “And We Were Hungry.” Top prize reserved for the short story that connects the theme with nature, in honor of the short story contest's sponsor, "Ashes and Snow" artist Gregory Colbert. No entry fee, deadline November 30, 2012. The Magazine publishes original creative writing in the form of fiction (more than 1000 words), flash fiction (1000 words or less), creative nonfiction, and poetry; as well as essays, photography and visual arts.

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Top 10 Self-Sabotaging Mistakes of Author-Bloggers

Aspiring writers are told we should all be blogging. If you're willing to make the commitment, I do think it's the best way to start building platform and getting your name out there.

If you have no Web presence, agents, reviewers and readers are a lot less likely to take you seriously.  The quickest, cheapest, and most reliable way to get that presence is to blog.

Before I started blogging, if you Googled my name, you'd find no mention of me until maybe page five. (I strongly suggest all authors Google themselves regularly to see what's happening to your name. It's not vain; it's more like checking in the mirror to see if there's any spinach on your teeth.)  These days,If you Google "Anne R. Allen" you have to go the bottom of page 12 before you find an entry for somebody else. (Carrie-Anne R. Allen, I apologize.) Almost all those entries relate to my blog.

So blogging does work. Not as a direct sales tool, but as a way of building platform.

But you have to do it right.

That means you need to keep your goal in mind.  If you are blogging to make a name for yourself as an author, then please, people, tell us what it is! I know this sounds like a no-brainer, but there are so many writers hiding behind cutsie monikers, I assume they're following somebody's bad advice. Don't listen to it!  If you want to become a professional writer, DO NOT bop around the Interwebz pretending to be one of your characters, an anonymous pundit, or your dog.

Unless you're planning to publish your books under the pen name "Fido" or "Anonymous Snarkisaurus" you're going to be wasting your time.

On the other hand, if your real name is Marilyn Manson or Stephen King, choose yourself a good pseudonym NOW and blog with that name. Otherwise everything you do online is going to be promoting Mr. Manson or Mr. King and not you.

Here are some of the other ways I see new authors sabotaging themselves:

#1 NO BIO 

Post a full ABOUT ME PAGE on the blog with a nice peppy bio and a good photo of yourself. Need help in writing your bio?  Read my post on how to write an author bio here.

And for goodness' sake, put your name prominently on the blog, preferably in the header. I’ve visited writing blogs where I can’t even find the author’s name mentioned.

Do NOT expect people to know that “Scribblings on Sand” is written by Susie S. Sands, paranormal romance author. You're blogging to promote yourself as an author--not beach scribbling. So give the Google spiders a fighting chance at finding you.

When people want a Stephen King novel, they don't Google "horror novels set in Maine,"or "scary clowns." They Google his name.

Make your own name Googleable. That's the whole point.

REMEMBER: YOUR NAME IS YOUR BRAND!!!

#2 NO CONTACT INFO

I’d say at least 75% of writers do this. You don’t know how much time I’ve wasted combing blogs for your email address so I can contact you to ask a question about your blog, ask you to guest blog, or ask you to participate in something that might help you with book promotion.

Opportunity knocked and nobody was home.

There is no point in blogging if people can’t reach you!! If you want to be anonymous, write in your basement with a kerosene lamp and a #2 pencil. Nothing wrong with that. But if you want to be taken seriously as a professional author in the 21st century, offer your professional contact  information.

The best place for your contact information is on your “ABOUT ME” PAGE.

#3 NO INFORMATION ABOUT YOUR BOOKS

Have books for sale? Tell us about them. List each book, give a synopsis, some review quotes and links so we can buy them. Your blog shouldn’t be one non-stop sales pitch for your books, but don’t go overboard the other way and neglect to mention them at all. Even if you have a separate website, you want to mention your books on your blog, too.

Contemporary consumers want things to be easy. This is why Amazon is so successful as a retailer. The one-click purchase is genius. So make it as easy as possible for people to buy your books.

I suggest all published authors have  a book page on your blog or a link to your website's book page.  If you want examples of book pages here's Ruth's Book Page and mine.

#4 TOO MANY BLOGS

How many is too many? For most writers, two is too many, because you end up neglecting one or the other 50% of the time. As Kristen Lamb says : "When do writers need multiple blogs? Um, never."

Unless you write erotica or extreme political stuff that’s not suitable for all readers, put all the stuff on one blog. Don’t make your readers jump through hoops to find your author blog.

If you want to blog about recipes AND zombies AND collecting floaty pens, use your pages. Blogger has 20 of them. Until you fill them all up, you do not need a second blog.

If you write books under different names, have a page for each. Ruth Harris and I share a blog. We don’t even write in the same genre. I write rom-com mysteries and she writes womens’ fiction and thrillers. But we are able to co-habit. We have a page for Ruth’s books and a page for Anne’s. We also have an About Ruth page and an About Anne page. And we still leave much of the blog unused.

If you write SciFi under the name Brad Goodyear and sweet romance under the name Beryl Goodwife, find a neutral color scheme and let Brad and Beryl share. Everybody who is trying to find you will be grateful.

#5 NOT LINKING YOUR BLOG TO YOUR WEBSITE AND OTHER PUBLISHED WORK

I don’t think most new authors actually need a separate website. If you have a professional-looking blog, it can provide all the information the media, publishers, agents and readers need. That way they don’t have to jump through extra hoops. Every time you make the reader click through to another site, you lose a goodly percentage of them.

I know not all people agree with me, but this is what I see when an author has a website as well as a blog:  “Look, I have a fancy, expensive website. It duplicates all the information on my blog, but hey, I spent money on it so I’m a REAL writer.”

So Ruth Harris and I aren’t real writers? Neither is Nathan Bransford?

But if you do have both, for goodness' sake put a link prominently on both sites. It is amazing how many times I've read a blogpost and come to the end and discovered there's no way to find out anything about the person who wrote it except to leave the blog and Google the author's name. How many people are going to do that?

This is also true of your published work. Have you guest posted on other blogs? Give us a link. Have you published short stories, essays, or done interviews for online zines? Let us know. Don't make us go on a scavenger hunt to find out who you are.

#6 MAKING COMMENTING DIFFICULT

Moderating comments on new posts is a big barrier to commenters. So is the CAPTCHA (that word verification thing that proves you’re not a robot.)

Yes, when you’re well established, you may get a lot of trolls and spambots and have to turn on CAPTCHA and moderate more closely, but until you do, make it as easy as possible for people to comment. The CAPTCHA these days is often so difficult it can take 5 or 6 tries to get it right. Guess how many people are going to stick around that long? Three tries is my limit, people, no matter how good your post is.

I realize most new bloggers don’t even know the CAPTCHA is there, and you should be warned that even after you turn it off, the Blogger elves may turn it back on.  So if your comments start falling off, ask a good friend to check for you to see if that sneaky CAPTCHA is back on your blog.

In Blogger, the place to turn off the CAPTCHA is in the “privacy” menu on the dashboard.

We're popular enough that we get a lot of spammers here, but I still have the CAPTCHA disabled and delete the spam by hand. Yes, it's a bit time consuming—but it's consuming MY time, not my readers'.  I think that's one of the reasons people keep coming back.

#7 MESSY, CROWDED, UNREADABLE BLOGS

I usually won’t read a blog that’s “monetized” with a lot of flashy ads. Unless the content is spectacular and unique, it’s not worth the annoyance. And if you’re not making any money from it, why crowd your blog with a lot of detritus? Don't use loud, quarreling colors or lots of flashy graphics.

Also note that many of your readers, especially those of us over forty, find a light font on a dark background difficult to read.

(I am so grateful to my readers who pointed out that a too-light color for the links is an annoyance too. You can change the colors and fonts in the "advanced" section of your design template. I discovered it's pretty easy, and if you don't like it, you can change it back to the default design.)

Yes, I know Blogger offers that cool Goth-looking template, but realize that a dark blog with light lettering will drive away a good deal of your possible audience.

# 8 SLOW LOAD TIME

Yeah, that video of your cat trying to kill the garden hose may be really cute--but if it takes so long to load that you lose ¾ of your visitors before they read your content, it’s not going to be building platform for you.

If you're a writer, you want to showcase your writing, not your video-making skills.

Any kind of animation slows your load time. People like me who check out dozens of blogs a day are out of there before we can see all your cute stuff.  I used to follow one writer’s blog regularly. He had great things to say. I’m sure he still does, but when he added animation, I had to drop him. We are all pressed for time.

Also, it’s good to be aware that Alexa rates blogs by loading time as well as number of hits.

#9 NOT BLOGGING TO A SCHEDULE

When people come back looking for a new post and don’t find one for a month, they’ll write it off as a dead blog.

But if you put a notice “Updated monthly” you eliminate the problem. You now have a schedule.

As most of you know, I advocate Slow Blogging (once a week or less: quality over quantity.) But of course daily blogs get popular faster and attract the Google spiders, so if you want to blog three days a week or more, go for it—just make sure you love blogging enough to make a long-term commitment to keep to that schedule.

The problem arises when you blog every day for a month, then leave the blog hanging for three. People stop coming back. But if you say initially that you’re going to blog once a week, nobody will be disappointed.

“No, No!” you say, raising hand to feverish forehead. “I’m not the kind of person who can be chained to an arbitrary schedule. I’m CREATIVE!”

Yeah, yeah, so are the rest of us.  Write the posts when your blogmuse is in residence, and save up the posts to post on a schedule.

#10 NO TWITTER HANDLE ON YOUR BLOG

Don’t make people click through your tweety bird icon to go to Twitter and find it out. It should be right there on the page. In fact, we should all get in the habit of posting our Twitter handle along with our byline so people can tweet the post and give us credit for it. Porter Anderson wrote a great piece for Rachelle Gardner on the subject that’s a must-read.


Do I say all authors should blog? No. Some authors aren't suited to it. Writing a nonfiction piece every week can be tedious, especially when you're in the middle of writing a novel. Some people can't come up with enough ideas, or they're not quite sure what their genre or author "brand" is going to be.

That doesn't have to keep you from participating in the blogosphere. You can build a simple website landing page as your home base (which makes you searchable) and comment on other people's blogs. (Wix offers a simple free website that looks easy to use and Google-friendly.) Commenting on popular blogs is a great way to get your name known in the blogging community.

But that means you want to comment under your OWN NAME. I'm going to say it one more time: YOUR NAME IS YOUR BRAND. Anything you do on social media needs to be branded with whatever name you write under, or you might as well be in that basement with the kerosene lamp.

What about you, scriveners? What annoys you about author blogs? Do you blog under your own name? Do you have your name in your blog header? Do you think CAPTCHA is offensive to the robot community? Is your real name Marilyn Manson?

Attention Email Subscribers! Feedburner has apparently had a meltdown and is no longer sending emails to many people subscribed to this blog. This seems to be happening all over the blogosphere. Many bloggers are switching to other email programs, but since I'm a cybermoron, it's going to take time, sweat and copious tears to figure out how to switch to MailChimp  (Plus I'd lose the subscribers who ARE still getting emails. It does work some of the time.) So if you'd like to get notifications of new blogposts, and Feedburner has let you down, just send me an email at annerallen at yahoo dot com. I will put you on my list of personal blogfriends and send you a notice when the Sunday blogpost is up. (I promise not to spam you with anything else.)

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Writers Conferences: Are they Relevant in the E-age?

 Oh, the lure of a Writers' Conference! A luxurious place where writers can polish craft, learn the latest publishing trends and hang with successful authors, agents and publishers--undistracted by mundane life.

It's a mini-university course that just might get you published.

With parties.

The modern writers conference began in the U.S. in the 1920s with Vermont's famous Breadloaf Conference, but you can now find them all over the world. They last from a day to several weeks, usually in an exciting or idyllic location.

But they can cost a hefty chunk of change. And at some of the bigger conferences you get a chance to book a personal pitch session with an agent—for even more money.

So are expensive conferences a shortcut to publishing success? Are they still relevant? What role does the writers’ conference have in this fast-changing publishing world? 

Most agents and editors do recommend them. Many suggest attending a conference or two before even sending a query.

But these days, a lot of writers are bypassing the endless, frustrating agent-hunt system and going indie—either with small presses (once called indie) or self-e-publishing (the new definition of indie.) They’re totally over the whole idea of pitching to agents.

So conferences are catching up with the trend, and now provide more than just a course in traditional publishing. California's Central Coast Writers Conference, where I'll be teaching this weekend,  featured Smashwords founder Mark Coker last year. And I read this week about the conference in York, England where Irish e-publishing guru David Gaughran and indie chick-lit superstar Talli Roland gave a joint workshop for self-pubbers. 

Is a conference worth your time and money in the electronic age? Can't you get all of David Gaughran's advice in his book Let's Get Digital and learn from Talli at the Writers Guide to E-publishing?

Yes, you can--but real-world conferences have many other benefits. As a veteran of over a dozen, I can say each one was worthwhile for me—not because they helped me land an agent or publisher. But I got some solid instruction in how the industry works, plus some painful reality checks and a couple of ego boosts--and  most importantly, I met great people.

I first got to know my co-author Catherine Ryan Hyde at a conference. I never would have dreamed back then that the author of Pay it Forward would ever want to co-write a book with me, and I'm sure she didn't suspect it either. But as both our careers have grown, we stayed in touch.

I've also had a chance to hang out with my idol, the ever-classy Nathan Bransford, and share wine with super-savvy "Agent Savant" Laurie McLean and get to know Danielle Smith, the Book Review blogger I knew from "There's a Book" (I had no idea she was my neighbor.) I also met dozens of wonderful not-yet-published authors. We scriveners are solitary animals, so connecting with members of our species in the real world helps keep us healthy.

But for those of you who can't afford to go to a conference this year, you can find a mini-writers' conference in the book I wrote with Catherine, HOW TO BE A WRITER IN THE E-AGE...AND KEEP YOUR E-SANITY. Which will be FREE for Friday and Saturday this week.

The E-Book Will Be FREE Sept 21-22!

The paper book is now available from Amazon.com for under $10, and under £8 in the UK . And the ebook for Kindle will be absolutely FREE on Friday September 21st and Saturday, September 22nd in both the US and the UK  (In October, it will be available for Nook and Kobo.)

We wanted to make the book free for people taking my course at the Central Coast Writers Conference--so we're also making it free for all of you!

So even if you can't come to beautiful San Luis Obispo for this weekend's conference, you can have a FREE virtual conference for your Kindle or computer's Kindle app. 

But be aware that Writers’ Conferences come in all shapes and sizes—and one size does not fit all. Here are the basic categories you’ll have to choose from:

1) Scenic-Destination Literary Retreats

These can last a week or two and are the Maseratis of conferences. Held in lush resorts and exotic locales, they offer workshops from literary superstars and MFA professors. The emphasis is on Literature with a capital “L”, and applicants can be screened with Ivy League selectiveness.  

But some turn out to be more like fantasy camps for Scott and Zelda wannabes than training grounds for professional writers. I’ve heard it’s cleaned up its act, but the revered Breadloaf Conference is also known as “Bedloaf” for a reason. In a famous 2001 article for the New Yorker, Rebecca Mead said, “The triple compulsions of Bread Loaf have, traditionally, been getting published, getting drunk, and getting laid.”

These big, luxurious conferences seem to be faltering in our belt-tightening age. The Maui Writers Conference has disappeared, and he grand old Santa Barbara Writer’s Conference—where I got to stroll on gorgeous beaches between lectures by the likes of Charles Schultz and Ray Bradbury—went on hiatus for a few years. Although I see it is reinventing itself and sprang back to life in 2012 as our economy recovers.

If you ever have a chance to go one of these, and money is no object, you’ll probably have a memorable time. I’ve heard the one in San Miguel de Allende is fantastic.

But will these fabulous vacations help you get a book published? Probably not.

2) National Genre Organization Conferences

These usually run three to five days and serve as the annual meetings of national organizations for writers of genre fiction like Mystery, SciFi/Fantasy, Christian, Children’s, Romance, etc. With professional organizations like RWA, MWA, SCBWI, SFWA you have to become a member of the organization to attend. Others, like Bouchercon and Left Coast Crime are for readers and fans as well as writers. Some are moveable feasts that set up camp in a different large city each year and others, like Washington D.C.’s Malice Domestic, have a permanent home.  

These aren’t cheap, especially if you don’t happen to live in the city where they’re held, but they often provide a crash course in the publishing business in your particular area of the market. You’ll also have a chance to meet agents who are specifically looking for books in your genre.

One of the most important aspects of these national conferences is the awards. Being a finalist for an Anthony, Agatha, Nebula, or RITA award can make a career.

3) The Intensive Big-City Weekend Conference

More and more conferences are of this type—equally emphasizing “craft, commerce, and community” as the San Francisco Writer’s Conference advertises. Like the genre conferences, these are usually held in big city hotels.

The conferences themselves will probably cost between $600-$800, but on top of that you may have pitch-session and extra-workshop fees—and of course, your hotel bill. (And the tab from the bar from the night you tried to schmooze that agent.)

These can be exhausting and stressful—agent Betsy Lerner says she usually walks away from a conference “quasi-suicidal”—but you’ll meet fascinating people, learn a lot about the business, and the agent you treated to all those shots of single malt may remember you when you send your query.

4) Marketing Seminars

You’re not going to get any get-in-touch-with-your-muse writing workshops here. They’re all about selling.

a) Agent pitch-a-thons. New York’s Backspace Agent-Author Seminar is the pioneer in this cut-to-the-chase style conference, where you get “two full days of small-group workshops and panels with ONLY literary agents on the program.” At $500+, it’s a little pricey, but if you’re shopping for an agent, this is the place to meet them up close and personal.

b) “Boot Camp” sales-motivation talks. Some marketing conferences are mostly marathon sales pitches by direct marketers. These may have “boot camp” or “university” or “summit” in their name. They tend to be less like writers’ workshops and more like Amway Conventions or “Become a Real Estate Zillionaire with No Money Down” lectures. Their websites are often flashy and loud—and their approach is hard-core/hard-sell. Personally, I recommend staying away from these.

5) The Small Regional Conference: These are usually held at a local college campus and aimed at authors who can commute from home. Often they're aimed at a particular genre. They usually last no more than three days and are timed with the assumption the attendees have day jobs. They tend to be considerably less expensive and offer a lot of bang for your buck. The Central Coast Writers Conference has hosted great speakers like Nathan Bransford, Catherine Ryan Hyde, and Mark Coker. Because only a few hundred people attend, you get a chance for one-on-one chat with them.

If you want to learn more about specific conferences check out the Shaw Guide to Writers Conferences.

And if you do go, here are some tips to help you get the most out of your experience:

1) DON’T dress to impress. At one conference I attended, a woman came dressed as a tree. Shedding real leaves. Don’t do this. Also, dressing as one of your characters WILL get you noticed, but not in a good way. Wear neat but comfy clothes. The days will be long and intense.

2) DO wear something distinctive: a scarf, hat, or jacket every day that will help people remember you.

3) DON’T pitch your project unless you’re in a specified pitch session. (Especially when the pitch comes from the next stall in the ladies’ room. Don’t do this. Agent Janet Reid posted this hilarious video on how not to pitch a book at a conference.)

4) DO offer to get an agent or other presenter a cup of coffee or ask how she’s enjoying the conference. Or ask what books he reads for fun. It will give you great material for your query letter.

5) DON’T cart around all 800 pages of your magnum opus and try to thrust it upon faculty members. Something that can be helpful—if requested—is what’s called a “one sheet”. It’s mostly a convention in the Christian book world, but it’s useful for any kind of book gathering. It’s a printed page with your photo, bio, contact info and a short pitch for your book including word count, genre, target audience and short synopsis.
 

6) DO perfect your pitch beforehand, so you can tell an agent or editor in three sentences what your book is about. (See my post on “Hooks Loglines and Pitches.”) Then ask if you can query. (If you’re querying a novel or memoir, make sure to say if it’s complete.) If she says yes, you can put “REQUESTED” in the email header. A big plus.

7) DON’T compete for faculty attention like a needy two-year old. The accolades will come when you perfect that book and get into print.

8) DO bring a notebook, several pens—and if you are attending a hands-on critique session workshop—a first chapter, story, or a few poems. Business cards, if you have them, will help with networking. Also, bring some protein bars and energy drinks and/or water. Your breaks may be too short to grab real food.

9) DON’T forget to have fun. You’re there to make friends as well as learn. One of the most important aspects of a conference is meeting fellow writers.

10) DO remember agents and editors are people too. As the late, great Miss Snark said “It’s like visiting the reptile house. They're as afraid of you as you are of them. Honest.”

I should warn that writers' conferences do have their dark side. I've seen a few instances of  bullying and verbal abuse. Some workshop leaders seem to think "tough love" (skipping the "love" part) is the best way to teach a fledgling writer to produce great prose. Editor Victoria Mixon wrote a series of blogposts on bad writers' conference experienceslast month that's hilarious.

And at one conference, I witnessed an incident of workshop bullying that was so scarring it turned into the inciting incident of my mystery GHOSTWRITERS IN THE SKY. (If you'd like to know more about the dark side of writers conferences--and laugh at them a bit--GHOSTWRITERS is available at the US Amazon.com for $2.99 and the UK Amazon.co.uk and at Barnes and Noble for Nook and Kobo.)

How about you, scriveners? Have you had good or bad experiences with writers' conferences? Were they worth the money? We'd love if you'd share some of your stories. If you've never gone to one, are you planning to? What do you hope to get out of it?

Attention Email Subscribers! Feedburner has had a hissy fit and is no longer sending emails to many people subscribed to this blog. This seems to be happening all over the blogosphere. Many bloggers are switching to other email programs, but I'm such a cybermoron, I'm going to need to get some tech help. Meanwhile, if you'd like to get notifications of new blogposts, and Feedburner has let you down, just send me an email at annerallen at yahoo dot com. I will put you on my list of personal blogfriends and send you a notice when the Sunday blogpost is up. (I promise not to spam you with anything else.)

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